Google Keyword Planner (1) New keywords related to your business/website (2) Calculates the searches they receive and the cost of targeting them (3) Average monthly searches (4) Competition i.e. High, Medium, Low and much more…
If you are a content creator like a blogger or web publisher and want to monetize your blog with Google AdSense, Keyword Research Tools can help you find the right and useful space for your website, as well as the right keywords for your blog post.
The most relevant thing about Google Keyword Planner for bloggers and web publishers is the “Monthly Average” search. It gives them ideas on how to search for keywords on Google and the average monthly search volume of a keyword.
Bid prices vary from location to location and keyword. In the first countries of the world, such as the United States, the United Kingdom, and Australia, the price of keywords is higher than in countries such as India and Pakistan. This means that you will earn more money if you get ad clicks from the first countries in the world.
There are many SEO and keyword research tools on the market like SEMrush and Adzooma, but they are not free. If you can’t afford it, why not use Google Keyword Planner for free.
Subscribing to Google Ads and accessing the Google Keyword Planner tool is a bit more complicated, and often people get stuck in Google Ads and the next step. Google ads require you to create a campaign and offer other options, so you are only interested in using Google’s free keyword planner tool, so they don’t know what to do next.
HOW TO CREATE GOOGLE KEYWORD PLANNER ACCOUNT FREE
In this guide, we will provide step-by-step instructions on how to sign up/sign in to Google Ads, and how to sign in and use Google’s keyword planner tool.
Step 01: Open the official Google ads page and “Sign in” button.
Step 02: Click on “NEW GOOGLE AD REGISTRATION” option.
[Note: If you already have a Gmail account, skip the login step and you will be redirected to this page. If you haven’t logged in yet, it will ask you to log in with your email address.]
Step 03: Now click on the “Switch to Expert Mode” link.
Step 04: Click on the “Create an account without a campaign” link.
Step 05: Please select and confirm your business information. Don’t worry about not having to pay anything and click on “SUBMIT”.
Step 06: After Submit you have now successfully registered. Now Click on “EXPLORE YOUR CAMPAIGN” option.
Step 07: Click on the “TOOLS & SETTINGS” icon in the upper right corner and click on “Keyword Planner”.
Step 08: Click the “Find New Keywords” option.
Step 09: Select “BEGIN WITH KEYWORDS” and enter the word or keyword you want. You can also change the location here. It is better to choose the location of the target audience and click “Get Results”.
It will give you a lot of information here. Here is information for advertisers who want to run a PPC campaign. If you are a web publisher or blogger, the most important thing for you is “Avg. monthly searches”.
Here we are looking for the keyword “blogging”. The location is Pakistan. You can see that the price of the keyword “blogging” is very low in Pakistan.
- Avg. Monthly searches tell you the number of keyword searches. It shows the average number of keyword searches and their variants based on your chosen location and search network settings. You can use this information to see how popular your keywords are at different times of the year.
- Competition tells you how competitive your keyword ads are, depending on your chosen location and your Search Network targeting options. The level of competition i.e. Low, Medium or High is determined by the number of advertisers offering on each keyword compared to all other keywords on Google.
- Top of page bid(low range) are the minimum quotes that advertisers have previously paid based on your location and search engine settings. The average CPC of your keywords may be different.
- Top of page bid(high ranges) tell you how much the advertiser has previously paid the highest price for that keyword page, based on your location and search engine settings. The average CPC of your keywords may be different.
We searched here for the most profitable “insurance” keyword that advertisers have paid the most in history. The location is the USA.
- You can see that the keyword “Insurance” for “Page top price (lower range)” is $16.09 (2693.94 PKR.) And above $61.52 (10,296.91 PKR). You can also see that the keyword “car insurance” is $153.89 (25759.03 PKR).
- You may have noticed that keywords with high bidding rates are HIGHLY competitive, and low bids are LESS competitive.
- There are many other things to explore on Google Keyword Planner. If you liked this article, don’t forget to share it with others. Share your feedback in the comments section below.
